charter cutzz mobile barbershop logo
Morphology Matrix Brainstorm Activity
Sketches for Charter Cutzz Mobile Barbershop Logo
Sketches for Charter Cutzz Mobile Barbershop Logo cont.
Sketches for Charter Cutzz Mobile Barbershop Logo | Top 3 sketches are numbered
Final Logo Solution for Charter Cutzz Mobile Barbershop
Overview
“Charter Cutzz,” is a mobile barbershop that was established in 2013 and offers premium haircuts for men in San Jose, CA. Previously, the company had been operating solely on Instagram and lacked a brand identity and logo.
Design Process
My client wanted his brand identity to be associated with class and sophistication. While completing a morphology matrix to help with my brainstorming process, I associated the word “classy” with a suit and tie and a barbershop with a pair of scissors.
As I played around with different thumbnail combinations I ended up incorporating the two ideas together and what better way to give a subtle nod to the company’s brand identity than by combining the classy bow tie with an iconic tool from a barbershop.
The font I chose to pair with my logo is called “American Typewriter.” I ended up choosing this font because of the contrast the thinner strokes have against the dark bold shapes of the scissor logo mark and because I associate typewriters with the turn of the century, an era where men wore suits more often.
solution
My final design solution for Charter Cutzz Mobile Barbershop was a logo mark that used simple shapes and clean lines to evoke a visual brand identity that is classy, sophisticated, and established.
“Well done, Abegail! Excellent use of design principles! Simple and effective.”
Ms. Flores, Graphic Design & Multimedia Instructor at Mission College